PERFECT FIT MOBILE APP

Reinventing the way people approach proper healthcare by encouraging informed decisions about their primary care physician.

OVERVIEW

The Perfect Fit is an app that condenses and simplifies the process of finding a healthcare provider that users genuinely connect with. This database can be seen as a dating app, but for healthcare to find your medical match within any industry.

Problem

Every day, countless individuals across the nation face the challenge of locating a healthcare provider they can truly confide in regarding their health concerns. Entrusting these decisions to insurance companies puts them at risk of receiving inadequate and uncomfortable treatment due to the absence of a comprehensive resource for finding suitable healthcare providers.

Solution

The Perfect Fit app was created to tackle the issue of users not being able to have a central hub to find a healthcare provider they’re comfortable with. This app will allow user to fill out a questionnaire that will match them with a provider they have the most similarities to.

ROLE:

Product Designer

INDUSTRY:

Health Care

PROCESS:

  • Research

  • Define

  • Ideate

  • Test

  • Finalize

TOOLS:

  • Figma

  • Illustrator

  • Sketch

  • Google Analytics

  • Miro

DURATION:

4 weeks

ONE

RESEARCH

TWO

DEFINE

THREE

IDEATE

FOUR

TEST

FIVE

FINALIZE

Research

In order to accurately determine what the needs of the users would be for this application, I conducted extensive research with 15 participants, using strategies such as survey forums and face-to-face interviews.

33%

are willing to commute less than 10 miles

27%

are willing to commute more than 20 miles

40%

are willing to commute between 10-20 miles

I initially did a pre-screen interview to determine what users concerns were when pertaining to the topic of finding a healthcare provider, asking question such as:

  • Are you satisfied with your current provider, why or why not?

  • How did you find your current healthcare provider?

  • Do you have a say in who your providers are?

  • Is distance, due to insurance regulations, an issue?

Using the information from said interviews, I carefully curated a survey filled with questions that would help build the foundation of the application. Below you will see a couple examples of question within the survey that were given to users to answer based on the interview questions.

Competitive Analysis

To get a better understanding of the healthcare industry I completed a competitive analysis of 3 sites that provided services close to what I would be providing with Perfect Fit.

After completing this industry analysis I was able to find areas where these other platforms were lacking giving me areas of opportunity to implement into Perfect Fit. This provided me with an open window to market my platform as one that was not only filled with plenty of resources, but an exciting experience.

Wireframing

Based on the information collected from my research of the users interests and frustrations, I began to create a rough sketch of the application. These sketches and wireframes will serve as a blueprint for the Perfect Fit application, showing the progression of the app and aspects of it that it may include.

In version 1, I designed the app in a way that collected the users information and reason for seeking services.

The form included details such as, what healthcare service options the users wanted, input of personal information, and a selection of health profession profiles to sort through. 

Version 1

In version 2, after market analysis research, I then determine what information needed to be incorporated into the final sketches.

  • The need for appointment requests instead of appointment booking

  • Healthcare professional reviews from real patients describing their experience

  • A confirmation page and email confirmation option

Version 2

Style Guide

Lo-Fi Wireframes

Below you will find the official wireframes I decided on complete with a place for patients to input their personal information for medical purposes and a curated list of healthcare physician options for users to choose from. These low fidelity wireframes are simplified look at what details the Perfect Fit application will include. Due to the design process not being linear, I did go through and iterate my designs including details in my high fidelity wireframes not pictured in the lo-fi wireframes.

Hi-Fi Wireframes

User Journey Map

Final Prototype and Reflection

Important lessons

  • Don’t rush the process. When I first started this case study, I was just in such a rush to get it done so I could start applying for jobs and getting myself out there. I quickly realized that because I was rushing this process, I wasn’t producing quality work. Once I took my time and analyzed my work I was getting better results.

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Obstacles

  • Trying to navigate through the design process. What I mean by this is I think as a newer designer it’s easy to get caught up in making your designs look “flashy and impressive” that you forget about what is most important, the user experience. All the typography you’ve learned, color accessibility knowledge, etc all goes out the window with the goal of standing out in the forefront of your mind.


​Improvements

  • My biggest improvement would be creating designs that aligns with today’s standards. A lot of my earlier design were very outdated and too complicated so through much trial and error I can safely say my designs have improved.